The Bastard Children | FTP


'The Bastard Children' first appeared in the debut release of Pages, No. 01

Photography by Beau Roulette. Modeled by Da$h. 

 

The culture of streetwear is not a kind one. Clothing companies come and go with the seasonal trends, and Los Angeles based brand FTP knows that. That is why they do not care who’s feelings they hurt on the way to top, or how many enemies they make in the process. They are more concerned with getting their clothes on the backs of misfits who can relate to the movement. Misfits that don’t see it as just clothing, but as a way of identifying with something bigger than themselves. FTP stands for everything your average streetwear brands these days don’t, and they aren’t going to let you forget it. 

   Zac Clark, the creator behind clothing brand ‘Fuck The Population’ describes his clothing as more then a brand, but more as a cult like entity. This would explain why when people purchase his clothing, they have a sense of belonging to something bigger. Less of a connection to a screenprinted design, but a connection to FTP and the idealogy behind it; which is getting you to think for yourself.  

    My first sighting of a garment of FTP clothing came last summer in Pleasanton, California; about 35 minutes outside the Bay Area. The teenaged male was wearing a black FTP logo t-shirt and going about his day in the 100 degree Central Valley heat. Prior, I had only seen FTP product through my iPhone screen and was well aware of how in demand these logo t-shirts were. Almost in a Supreme box logo kind of way, kids heavily anticipate FTP logo t-shirt releases and they sell out within minutes online. Zac could print a thousand of these shirts if he wanted to and they would still sell out, but he prefers not to. He would rather have his product feel a bit more special. Keeping quantities down and making that shirt more evasive will make sure that his clothing feels a bit more special when it comes in the mail.  This is also Zac’s reasoning behind FTP not letting boutiques carry its clothing. He would rather you find out about the brand organically, not because someones pushes you to a rack to make a profit. As backward as this all seems, the moves FTP is making are paying dividends. Over the past two years the following of FTP has grown dramatically, and the brand has gained thousands of loyal followers. It is those followers that will always support the brand and the message behind it, while also simultaneously bombarding Zac’s Twitter mentions asking when new product is going to be released.  

    Clothing brands that thrive on exclusivity often take full advantage of it. They raise prices, and dramatically reduce quantity and availability; all in attempt to keep a mystique persona and interest in their brand. Zac does not believe in this same mantra. While reduced quantities certainly effect his bottom line, Zac says he doesn’t care much for the concept of money. However odd and un-American that may sound. He would rather you buy the shirt for cheap, wear it every single day, and let everyone know the meaning behind it.


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